About Me

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Hi, I'm Ira Dela Cruz, a Philippines-based Sales VA with a background in sales, prospecting, customer communication, lead follow-up, appointment setting, and digital marketing support.

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My previous experience in real estate sales gave me hands-on experience with prospecting, lead qualification, client communication, follow-ups, and appointment setting. It taught me how important it is to respond to leads promptly, understand their needs, identify buying intent, and keep opportunities organized throughout the sales process.

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I've expanded that sales experience by developing skills in lead generation, prospect research, CRM management, cold email outreach, lead qualification, and appointment setting.

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Through hands-on training and practice, I've worked with tools such as Apollo, Snov.io, HubSpot, MailChimp and Calendly to build and manage sales-support workflows.

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My Sales VA Skills

I can support businesses and sales teams with:

• Lead Generation — researching and building targeted prospect lists based on an Ideal Customer Profile (ICP).

• Prospect Research — identifying relevant companies, decision-makers, and contact information.

• Lead Qualification — evaluating prospects based on fit, need, authority, budget, and timeline when information is available.

• CRM & Lead Management — organizing contacts, updating lead statuses, recording notes, and creating follow-up tasks in HubSpot.

• Cold Email Outreach — supporting personalized prospecting and follow-up sequences.

• Lead Follow-Up — helping ensure prospects receive timely and consistent follow-up.

• Appointment Setting — coordinating qualified prospects and scheduling sales conversations using Calendly

• Sales Support — keeping prospect information, activities, and next steps organized for an efficient handoff to the sales team.

 

My Approach

I believe effective sales support is more than simply finding contact information or sending emails.

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It starts with finding the right prospects, understanding their potential needs, keeping information organized, following up consistently, and helping move qualified opportunities toward a sales conversation.

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My goal is to help sales teams spend less time searching, organizing, and chasing leads — and more time having meaningful conversations with qualified prospects.